Danisco launches a fresh, new look for Litesse®
Danisco’s Litesse® brand of polydextrose has been given a fresh, new image with the introduction of a new identity and logo. “Litesse® is the single ingredient with multiple benefits” is the positioning line that accompanies the new identity.
As Litesse® polydextrose celebrates more than 25 years in the marketplace, it continues to be uniquely suited to the ever changing demands within the food industry. The evolution of Litesse® from bulking agent to specialty carbohydrate has made it one of today’s most versatile food ingredients. Litesse® offers multiple health benefits that address many current issues in health and nutrition marketing. Litesse® is:
- Low Calorie – 1 kcal/g
- Sugar Free
- Low Glycaemic - Suitable for Diabetics
- Soluble Fibre
- Prebiotic
- Satiating
Litesse® is the ingredient of choice when developing formulations for today’s health-conscious consumers.
With the new logo and identity now visible in trade advertising, packaging and on the web, Danisco has brought “new found” attention to the multiple benefits of Litesse® polydextrose and continue to generate brand recognition among food and beverage manufacturers.
For more information, contact Donna Brooks at 1-800- 255-6837 x 2521.
