Nutrition Bars and Cereal
Nutrition bar sales are growing at a rapid pace worldwide. As more consumers lead busier lives and are increasingly eating on the go, nutrition bars are perceived as healthful alternatives to conventional snacks and often serve as meal replacements.
The nutrition bar market originally targeted male athletes seeking enhanced performance. Today, the market includes women, children and the elderly with products that promise benefits such as increased energy, weight loss, supplemental nutrients, improved digestive health and blood sugar control.
Consumers are also seeking more healthful breakfast cereals that are fibre-enriched and reduced in sugar. As a result, the category of “high fibre / reduced sugar” cereals, targeting health-conscious adults, continues to grow.
Litesse® polydextrose is a speciality carbohydrate that is prebiotic and high in fibre. It can be used to replace sugar and reduce calories in many types of cereal/granola bars, nutrition bars and coatings. Litesse® is uniquely positioned to deliver many nutritional benefits while also contributing to the great taste of these food products, including:
| Nutrition Bars Weight Management Bars Meal Replacement Bars Breakfast Cereal / Granola Bars |
Snack Bars Fibre Enriched Bars Controlled Carbohydrate Bars Low Glycaemic Bars |
